Spotlight Coaching - Thrive and Shine™ Co.

The 2021 Spotlight Coaching Program is Currently Open

This is for you if....

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You are have an online presence and you want to attract the right clients towards your business

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You’re ready to scale online and create a profitable business

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You need to know what content to post, how to use platforms like Instagram and Facebook more effectively and leverage your existing followers to keep growing

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You need to start leveraging social media to sell your online course, program, product or service

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You want to generate MORE leads and sales online

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You're ready to start marketing on Facebook, Instagram and/or LinkedIn

Hello Lovely,

I’m Phoebe Lay, the founder of Thrive and Shine Coaching, Matcha Sisters and more recently, Thrive and Shine Co. I know how hard it is when you first start out on social media to market yourself and make sales.

I remember when I started my first online store, Matcha Sisters. I had very limited budget and I was trying to get a brand out there to raise awareness and to stop human trafficking. With little knowledge of what it takes to successfully launch a business online, I went through all the motions in order to get to where I am now.

Maybe you have an online program that you want to launch, or you’re a brick and mortar business and you have something to sell. Whatever it is, I’m here to help make it easy. One piece of advice that someone gave me when I first began still holds true till this day, “Don’t try and reinvent the wheel. Just follow a system and watch the magic unfold.”

When I learnt the tricks of the trade to succeed at digital marketing I started to see money coming into my business effortlessly. That was when I realised the power of social media for leads, online sales and brand growth. After two years of coaching business owners on Facebook Ads and how to launch a start-up, handing multiple social media accounts along the way, I have now finally released a program where you can learn all the tips and tricks to online marketing!

I’ve learned a lot along the way. And I’m still learning (and still getting the occasional “what the hell is wrong with technology!” moments). And I love it! I’m super excited to share all my knowledge and experience here with you, in my webinars, Instagram posts, Facebook lives, on social media and more.

Cant wait to see you on the inside!

Phoebe signature

“When we step into our truth, are heart-centred and soul driven, that’s when we rise up to thrive and shine.”

Beautiful, you don’t have to imagine.

Can you imagine being able to attract an unlimited number of clients to your business in a way where you can turn on and off your online sales funnel like a tap?

Can you imagine owning a business with an awesome online presence where you attract and connect with your clients and potential customers through social media?

And you have an abundance of leads!

What is Spotlight Coaching?

It’s a coaching program designed like none other. Unlike many students who sign up for 6 week, 3 month or even 6 month programs, spotlight coaching allows you to get regular access to your coach through out the year without limits!

Think of it as your one-stop shop for accountability, coaching, upskilling,  asking questions and getting access to recorded trainings to help you turn YOUR dream business into a reality. It’s a place to keep you focused on and working towards your business goals through epic marketing and social media.

What you’ll find receive:

The Thrive and Shine Spotlight Coaching is designed for small business owners and start-ups who want to get help with Digital Marketing in their own self-directed pace. You are given accountability, 1-1 coaching, and become part of a handful of VIP clients who get DIRECT, 1-1 access to me! Spotlight coaching allows you to set all the right foundations to thrive at social media and marketing in your own pace. We have a booking system where you can book at time with me whenever it suits YOU!

You will learn how to create a fully automated and replicable marketing system that allows you to spend less time on social media while generating more leads and sales, growing your e-mail database, strengthening your online following, and creating a go-to-market strategy for your existing business or startup.

It’s YOUR time to THRIVE.

A profitable, thriving business awaits you…

UP UNTIL NOW YOU…

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Dream about scaling your business online and having endless clients dying to work with you

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You struggle to make online sales and your brand is not growing the way you wanted it to

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You want to have a better income because you've gone part time to pursue your dreams as an entrepreneur

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You signed up for all sorts of coaching programs online, but didn't get the help needed to scale your business

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You're stuck with countless ideas but have no idea which one to implement and how to follow through

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You feel HELPLESS, CONFUSED, and want to give up because it's ALL TOO HARD ahem, bulls#*t. You can do it!

But how could it be possible to scale my business when I have only just started?

Say Hello To...

The optimum level of coaching and accountability that gives you the exact roadmap for a profitable business. A guided process that outlines every step you need to take to go from a lack of clients to having a successful marketing plan with a proven system that works!

  • Market yourself and grow your social media presence and start generating more sales
  • Increase the number of leads you are getting online and grow your e-mail database.
  • Scale your business to 6 figures and more!

IT IS YOUR RIGHT TO THRIVE IN A PURPOSEFUL BUSINESS.

  • Imagine how it would feel to work for yourself. To wake up each day not having to answer to a boss or annoying colleagues who complain about what they do, whilst making money from social media.
  • Imagine having answers to all your marketing problems and whenever you struggle, being able to get in contact with a coach to assist you with your marketing efforts.
  • Thrive and Shine Spotlight Coaching gives you direct access to my booking system and my 7 Step Attention Authority FRAMEWORK that’s worked for my multiple businesses, my clients, and contains a proven step-by-step roadmap to creating a multi-figure profitable business.
  • Without leads, you don’t have a business, and without marketing, your sales pipeline remains stagnant.

So what are you waiting for?! Let me tell you how to get started! Shall we?

Contained Inside:

Weekly 15-minute Zoom Calls to go through any of the 7 areas of social media marketing and lead generation.

 

You will receive a personal booking link that gives you direct access to me so you can book your spotlight coaching call at a time that suits you.

BONUSES!

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The 30 Day Attention Authority Ebook which contains 30 INSTAGRAM story and 30 INSTAGRAM post ideas

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An initial 30 minute zoom call with me, your Social Media marketing Coach, to map out your marketing plan.

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ALL OF THIS For just $2000 + gst for the whole year!

The Thrive and Shine
Coaching Program...

Step-by-step coaching, mentoring and support to assist you with implementing your Social Media Marketing

MODULE 1:

Setting Up Social Media Systems for Success

  • Strategy and mindset for success to overcome the overwhelm of the social media platforms, which to use and when to post
  • Strategising your online presence
  • Work on your social media online strategy (including LinkedIn, Instagram and Facebook; FB/IG stories, IGTV, video or Facebook lives, utilising FB groups)
  • Create your Social Media Marketing Blueprint

MODULE 2:

Identifying Your Ideal Customer and How to Speak to Them

  • Identifying your optimal customer avatar
  • Creating your custom audience
  • Identifying your Instagram target market
  • Identifying your Facebook target market
  • Create your Ideal Customer Avatar

MODULE 3:

Your Unique Selling Proposition. Standing Out in a World of Noise

  • Finding and creating your Niche
  • Establishing and Protecting your Intellectual Property (IP)
  • Create your Differentiating Value Proposition (DVP) to STAND OUT online on your future.

MODULE 4:

Branding

  • Your business and personal brand
  • Branding on Facebook and Instagram
  • Facebook personal profile set up
  • Facebook business page set up
  • Instagram page set up with a grid concept designed
  • LinkedIn profile set up

MODULE 5:

The Social Media Marketing Plan

  • Discover how to market effectively on social media
  • Discover how to market consistently
  • Understanding how to use the different platforms effectively for building relationships and authentic connections
  • Learn how to use Image Collating (content creation) tools and produce high quality content
  • Create a marketing content calendar

MODULE 6:

Your Social Media Conversion Funnel

  • What is a Landing Page and how to create your online funnel
  • Testing and Measuring on Facebook
  • Identifying Marketing Metrics
  • Create Your Lead Magnet

Bonus Online Access:

  • Once you join the Thrive and Shine Spotlight Coaching you will also have access to an online library of resources

Spotlight Coaching Cost: $2000 + GST for 12 months!

What They're Saying...

Phoebe is amazing so many ways. We all like to work with someone great at what they do also beautiful person in heart. She is the one! She is soft and focused, sharp! She will push you move towards your next expansion for your business by giving you honest, spot on points, action plans which really helps to get clarity. Also her workshops are great!

Selenge SteppeYoga

thriveandshine

Before working with Phoebe, I struggled with my marketing and spent hours on writing my Ad copy which still resulted in me paying over $10 a lead. Phoebe showed me strategies that lead to me getting 20 leads at no cost in my first campaign. Lead generation is no longer an uphill battle. I now thoroughly enjoy creating ad copy with the confidence that my copy, offers and campaigns are pure quality! I’m now getting at least 20 leads a week at an average of $3 a lead! Thank you Phoebe!!!

Vy Vu

Vy-Vu

Phoebe has a wonderful knowledge of social media from creating landing pages, to copy writing to Facebook ads just to name a few. She provides her clients with so much value in a warm and engaging manner. I highly recommend her for increasing your visibility.

Suzanne Duncan

suzanne

I attended a 2 day new business retreat run by Phoebe. She was generous with her experience and sharing her knowledge around the issues new business owners had. In particular, Phoebe is a natural in the social media space and helped me gain confidence in that area. She is warm, engaging and knowledgeable and I remain in touch with her still.

Frances Loughrey

Frances Loughrey

I connected with Phoebe to help my own clients in an area I am not very knowledgeable in. Boy, was that a great move! I was so impressed and intrigued by her passion and wisdom around not only marketing but also the human condition, strategies, behaviours, etc, that I had to continue to work with her and instantly signed up to her program. She has pushed me to step outside of that safe comfort zone and take risks in both my business and relationships. I went there for the marketing, and what I am getting, is so much more. Thank you for your compassion, your dedication, your stretching, and your absolute desire to pull my inner best out.

Karen McTackett

Karen

The Online Academy
is Now Open !

This is for you if....

tick

You need to start leveraging social media to sell your online course, program, product or offering

tick

You’re ready to scale online and create a profitable business

tick

You want to generate MORE leads and sales online

tick

You're ready to start marketing on Facebook and other Social media

Can you imagine being able to attract an unlimited number of clients to your business in a way where you can turn on and off your online sales funnel like a tap?

Can you imagine owning a business with an awesome online presence where you attract and connect with your clients and potential customers through social media?

And you have an abundance of leads!

What is the Thrive and Shine Academy?

It’s a global community of entrepreneurs building wildly successful businesses in just about every industry you can think of.

Think of it as your one-stop shop for community, connection, online webinars,  livestreamed workshops and trainings to help you turn YOUR dream business into a reality. It’s a place to keep you focused on and working towards your business goals through epic marketing and social media.

What you’ll find inside:

The Thrive and Shine Online Academy is designed for business owners who want to learn about Digital Marketing at their own self-directed pace. You are given all the webinars, group coaching, weekly accountability and part of a community in this course. The program allows you to set all the right foundations to thrive at social media and marketing in an online setting. That’s right, you get to do it in the comfort of your own home!

You will learn how to create a fully automated and replicable marketing system that allows you to spend less time on Facebook while generating more sales, increased your e-mail database (leads), growing your following and growing the credibility of your brand.

This program can be taken by 3, 6, 9 or 12 months with no lock in contract. You can either pay month by month or for an annual membership!

It’s YOUR time to THRIVE.

A profitable, thriving business awaits you…

Say Hello To...

An online platform that gives you the exact map for a profitable business. A guided program that outlines every step you need to take to go from a lack of clients to having a successful marketing plan with a proven system that works!

  • Market yourself and grow your social media presence and start generating more sales
  • Increase the number of leads you are getting online and grow your e-mail database.
  • Scale your business to 6 figures and more!

IT IS YOUR RIGHT TO THRIVE IN A PURPOSEFUL BUSINESS.

  • Imagine how it would feel to work for yourself. To wake up each day not having to answer to a boss or annoying colleagues who complain about what they do
  • My online program gives you direct access to my marketing SYSTEM that’s worked for my multiple businesses, my clients, and contains a proven step-by-step map to creating a 6-figure online income

Let’s get started! Shall we?!

Contained Inside:

THE BUSINESS KICKSTARTER online program, which includes WEEKLY 45-60 MINUTE VIDEOS, past webinars and more!

WORKSHEETS that accompany your weekly videos, that include avatar analysis, pre-marketing exercises and more!

GUIDES on how to grow your e-mail database, how to understand the Facebook algorithm, and how to get your Facebook Marketing Funnel started.

BONUSES!!!

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My very own meditation tracks to help you feel confident and motivated for your heart-centred business daily!

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A 30 minute CALL with me, your Business Coach, to map out your online marketing plan.

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ALL OF THIS For just $2000 for a whole year!

Thrive and Shine Coaching Program

Step-by-step coaching, mentoring and support to assist you with implementing your Social Media Marketing

MODULE 1:

Setting Up Social Media Systems for Success

  • Strategy and mindset for success to overcome the overwhelm of the social media platforms, which to use and when to post
  • Strategising your online presence
  • Work on your social media online strategy (including LinkedIn, Instagram and Facebook; FB/IG stories, IGTV, video or Facebook lives, utilising FB groups)
  • Create your Social Media Marketing Blueprint

MODULE 2:

Identifying Your Ideal Customer and How to Speak to Them

  • Identifying your optimal customer avatar
  • Creating your custom audience
  • Identifying your Instagram target market
  • Identifying your Facebook target market
  • Create your Ideal Customer Avatar

MODULE 3:

Your Unique Selling Proposition. Standing Out in a World of Noise

  • Finding and creating your Niche
  • Establishing and Protecting your Intellectual Property (IP)
  • Create your Differentiating Value Proposition (DVP) to STAND OUT online on your future.

MODULE 4:

Branding

  • Your business and personal brand
  • Branding on Facebook and Instagram
  • Facebook personal profile set up
  • Facebook business page set up
  • Instagram page set up with a grid concept designed
  • LinkedIn profile set up

MODULE 5:

The Social Media Marketing Plan

  • Discover how to market effectively on social media
  • Discover how to market consistently
  • Understanding how to use the different platforms effectively for building relationships and authentic connections
  • Learn how to use Image Collating (content creation) tools and produce high quality content
  • Create a marketing content calendar

MODULE 6:

Your Social Media Conversion Funnel

  • What is a Landing Page and how to create your online funnel
  • Testing and Measuring on Facebook
  • Identifying Marketing Metrics
  • Create Your Lead Magnet

Bonus Online Membership:

  • Once you join the Thrive and Shine Academy will also have access to the full online library of resources

Spotlight Coaching Cost: $2000 + GST

JOIN THE TRIBE