Helping service-based businesses build authority and influence
Specialising in financial services, property professionals, and consultants who are done being the best-kept secret in their industry.
Turn your expertise into authority. Your authority into influence. Your influence into revenue. Thrive and Shine Co. partners with service-based professionals, financial planners, mortgage brokers, and consultants to build magnetic online presence that attracts ideal clients and drives real business growth. We don’t just manage your social media – we architect complete marketing ecosystems that position you as the go-to expert in your field while you focus on serving clients.
Trusted by hundreds of businesses for over 10 years to build brands that influence and drive meaningful business growth.
We don’t just post cookie-cutter content and hope for the best. As a social media trainer, trusted by hundreds of brands globally, when you work with Thrive and Shine, you work directly with Phoebe Lay, a multi-award-winning marketer and strategist who puts in the time and dedication to customise every strategy, created to accelerate your business growth. For financial planners, mortgage brokers, and consultants, this means you’ll never need to stress about creating content, wondering what to post, or figuring out how to turn followers into clients. We do it all for you!
Our goal is to keep your content fresh, your messaging consistent, and provide accountability and guidance to help you fast-track growth and release yourself from the day-to-day online activities that don’t inspire you – while ensuring every post, campaign, and strategy drives qualified leads into your business.
GENERATE REVENUE ONLINE WITH GROWTH ON SOCIAL MEDIA
90 days of content ideas, content calendar templates, and comprehensive guides on generating income and making an impact via social media!
Our Services
Social Media Management
We create and manage compliant, trust-building content specifically for mortgage brokers, financial planners, and property professionals. From market updates that position you as the expert to client success stories that build credibility, every post is designed to attract quality clients who value expertise over the cheapest rate.
Social Media Audit
Every engagement starts here. We audit your existing profiles, positioning, messaging, and visual identity across Instagram, TikTok, LinkedIn, and Facebook. If you’re starting from scratch, we build your content pillars, tone of voice, and positioning from the ground up instead.
LinkedIn Lead Generation
Stop chasing unqualified leads. Our done-for-you LinkedIn outreach system puts you in direct conversation with business owners, directors, and decision-makers who are ready to buy, without paid ads.
WE WILL HELP YOUR BUSINESS STAND OUT
THROUGH YOUR ONLINE PRESENCE
Are You Ready?
About Phoebe Lay
Hi lovely, my name’s Phoebe. I’m a social media marketer, global speaker, trainer, and mentor for growing business owners.
I’m not just your social media manager. I’m your strategy partner, content creator, storyteller, and cheerleader all in one. I work hands-on with purpose-driven entrepreneurs and service-based businesses to turn passion into profit and presence into impact.
I’m a multi-award-winning strategist, recognised through the Australian Enterprise Awards, the Global 100 across 2023, 2025, and 2026, and Coach Foundation’s Top 20 Social Media Coaches of 2022. I’m also the host of the Inspired to Thrive and Shine podcast.
I combine commercial insight with creative flair, and an eye for detail I proudly inherited from my grandmother, a celebrated artist who taught me the power of precision and beauty.
From reels to outreach, from storytelling to strategy sessions, I bring the full suite under one roof, so you can focus on what you do best, serving your clients and growing your business.
Social Media Training and Mentoring
Social Media Accelerator Program
Scale your online business and achieve tangible results. Gain the knowledge, skills, and strategies needed for a strong online presence, business growth, and build a vibrant online community.
1-1 Mentoring & Coaching
Experience the power of 1-1 Mentoring and Coaching, designed to elevate your social media game. With tailored mentorship, confidently navigate the dynamic social media landscape and achieve your goals.
Elevate your brand and generate leads with Social Media
We don’t just “do” social media. We’ve got a whole creative and marketing team backing us up, backing your brand and strategy! Our approach to social media management is very unique.
