Thrive and Shine™ Co. - Melbourne Social Media Marketing Coach
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Phoebe Lay is a business coach and mentor. As the Founder & Director of Thrive and Shine Co. Phoebe helps entrepreneurs and business owners with their Social Media Marketing, including Facebook, Instagram and LinkedIn.

Phoebe combines her expertise in business coaching with her strengths in branding and social media marketing to give business owners a system and a blueprint to generate leads and increase profit through building a strong online presence.

Phoebe also has an online program and runs regular Masterminds and Workshops to help small to medium businesses gain more customers and scale their brands through social media marketing. Over the past 3 years Phoebe has developed a 7 Step System for her clients which she shares at workshops and events.

“When we are heart-centred and soul driven, that’s when we rise up to Thrive and Shine.”

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3 ways we can help you with your Social Media Marketing

Thrive and Shine Coaching



We create and manage your content for you across all the different social media platforms. Whether it’s Facebook, Instagram or Linked In, we have your posts covered.


Over 2 billion people are active on Facebook each month. Growing your business with Facebook Ads is a strategy that will bring you huge ROI with the right audience and strategy. Leave your ads management to the experts and let us help you grow!


Thrive and Shine Coaching



Whether it’s your team or yourself, we offer coaching and mentoring to help get your marketing strategy and funnel up and running. Click the link below to find out more.


About Phoebe Lay

Hi lovely, my name’s Phoebe, I’m a Social Media Marketer, Speaker, Trainer and Coach for growing businesses owners.

For as long as I can remember, I have gone for my heart’s desires and have always given things a good hot go. So when I saw that many business owners struggle with what to do when it comes to Digital Marketing, I made a decision to create a service where I can coach, mentor and show businesses how to thrive using social media, in particular on Facebook.

When we combine being heart-centred and purpose-driven with the right strategy, that’s when we can successfully rise up to Thrive and Shine.





What They're Saying...

Phoebe has helped me gain so much clarity in my business and helped me share my message online through social media. She has been an incredible support to me figuring out the steps needed to move forward towards my goals! I find Phoebe to be very intuitive and she has helped me move through some blocks and held space for me when I needed the personal coaching more than the business coaching which I believe are two great skills she has for supporting her clients as they grow and transform in there life and in their business. Since coaching with Phoebe I now have a clear vison on what I need to do moving forward and I have confidence to keep going as I build my dream business. Thank you so much Phoebe I am very grateful for our coaching journey!

Chloe Santarossa

facebook marketing

Chloe Santarossa

Phoebe and I worked together to develop a social media advertising campaign for our photography business Luke Munro Photography over a 12 week period The world of digital marketing was a new and exciting one for me and learning to use social media intentionally has seen as run 2 facebook ad campaigns marketing an ebook that also lead to readers of our ebooks signing up to a 1 day workshop We have just completed our first workshop with 9 participants who all have learnt how to confidently use their DSLR cameras and we are now able to repeat the process for future digital marketing campaigns we will be running Thanks for your passion Phoebe!!!

Luke Munro

facebook marketing

Luke Munro

Before working with Phoebe, I struggled with my marketing and spent hours on writing my Ad copy which still resulted in me paying over $10 a lead. Phoebe showed me strategies that lead to me getting 20 leads at no cost in my first campaign. Lead generation is no longer an uphill battle. I now thoroughly enjoy creating ad copy with the confidence that my copy, offers and campaigns are pure quality! I’m now getting at least 20 leads a week at an average of $3 a lead! Thank you Phoebe!!!

Vy Vu

facebook marketing


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