Facebook has been the hot favorite for social media marketers for many years. And why wouldn’t it be? Not only is it the leading social media platform with 2.74 billion active users (as of January 2021), but it is also adding new members at a fast rate. Naturally, Facebook is the ideal platform to reach out to more users.
That said, Facebook offers two different ways to promote your brand – organically and via paid advertisements. While you must improve your organic reach, paid advertisements cannot be ignored. Paid ads are an effective way to reach out to the targeted audience and make your presence felt. With the right Facebook ads campaign, you can fulfill business objectives like brand awareness, better engagement, video views, app installs, etc.
But before you do all that, you need a better understanding of different Facebook ad types. Here are the most common advertisement types that you can use on Facebook:
Lead ads
An effective way of advertising on Facebook is using lead ads. Instead of directing users to a landing page (which may make them wary), you can gain leads by simply using lead ads. Users can directly avail of offers, free trials, product demos, and more that you have on offer.
Video ads
Video content consumption is on the rise. Statistics show that total video views on Facebook are a whopping 8 billion every day summing with more than 100 million watch hours. Naturally, video ads are a highly effective marketing technique. Video ads can be used to promote products or services, increase brand awareness, product launch, and more.
Carousel ads
These ads are better suited for traffic generation and CTR boost. You can showcase multiple products at the same time and thus, are best for e-commerce stores. However, other businesses can also benefit from these ads by displaying their best services, offers, and more.
Link click ads
If you are looking for traffic influx, link click ads are the best option that Facebook has. Instead of clicking on a particular button, the user can click anywhere on the ad and they will be directed to your desired landing page. This simple ad type ensures better CTR for all your campaigns.
Boosted posts
As a business or brand, you would want users to see your posts first. A simple way to do so is to use the boosted posts option. Facebook allows you to create Sponsored posts that will gain priority when users scroll their News Feed. Naturally, your post will reach more users than when done organically.
Dynamic Product Ads
If you do not want to create separate ad campaigns for different product categories, you can simply use Dynamic Ads from Facebook. Here Facebook analyses a user’s interests and past actions and creates customized product displays. For example, if a user is interested in shoes, he/she will get to see just shoes from your catalog while someone interested in dresses will see only dresses. All you have to do is upload your catalog and Facebook does all the targeting work!