Have you ever caught yourself saying, “I’ll post it once I’ve fixed that one last thing…” or “I just want it to look a bit more professional before I share it”?
We’ve all been there.
Whether it’s a social media post, a brand video, or a new offer, perfectionism sneaks in disguised as “high standards.” But what it really does is stall your momentum and rob you of connection.
Because here’s the truth: while you’re waiting for perfect, someone else is out there showing up imperfectly — and getting the clients, visibility, and growth you’re dreaming of.
Perfection Is a Beautiful Excuse
Perfectionism feels productive. It gives you the illusion of progress — of “working on it” — when in reality, it’s just another form of procrastination.
It tells you that once your website is finished, then you’ll start posting. Or that once you’ve perfected your offer, then you’ll promote it.
But here’s the catch: “ready” is a moving target.The moment you think you’ve nailed it, your brain finds something else to fix. You tweak the colour palette. You rewrite the caption. You reshoot the intro for the tenth time.
Meanwhile, the window of opportunity slowly closes — and the only thing you’ve perfected is your delay.
The Real Cost of Waiting
Every time you wait for things to be perfect, you’re not just holding back your business — you’re holding back yourself.
Perfection has a price tag, and it looks like this:
- Lost opportunities. The client who chooses someone else simply because they showed up.
- Missed visibility. The algorithm doesn’t reward “almost done.”
- Confidence erosion. The longer you wait, the scarier it becomes to begin.
You can’t refine something that never makes it into the world.
Why Messy Action Wins Every Time
The creators who thrive in today’s world aren’t the ones with flawless feeds or cinematic videos. They’re the ones who show up as they are — consistently.
Think about it: when you watch someone stumble over their words, laugh at themselves, or share a behind-the-scenes blooper, doesn’t it make you like them more?
It’s because we trust imperfection more than perfection.
Perfection feels rehearsed. Imperfection feels real.
And real connection is what turns strangers into loyal audiences — and loyal audiences into paying clients.
Introducing: Minimum Viable Authenticity
Instead of aiming for perfection, try this simple framework I call Minimum Viable Authenticity.
Before you post, ask yourself three questions:
- Is this true to my voice and values?
- Does it help or connect with someone?
- Am I proud enough to stand behind it — even if it’s not perfect?
If you can answer “yes” to those three, it’s ready enough.
Post it. Share it. Start now.
Start Now, Refine Later
Some of the most successful campaigns, businesses, and personal brands you see today started messy. They evolved publicly. They grew through feedback and repetition, not through endless polishing behind the scenes.
Progress always beats perfection. And the best part? Action creates clarity. The more you do, the faster you learn what actually works.
So instead of obsessing over what’s missing, focus on what’s enough to start. Your voice matters. Your story matters.
And the world can’t be impacted by what you keep hidden in your drafts folder.
Ready to Start Showing Up — Imperfectly but Authentically?
If you’re tired of waiting for perfect, it’s time to take aligned, messy action.
In my Social Media Strategy Sessions, we map out how to turn your real experiences, stories, and insights into a brand presence that connects — without the overwhelm or overthinking.
Because authenticity isn’t just a strategy. It’s the shortcut to trust.
👉 Book your session now and let’s get your message out into the world — just as it’s meant to be.